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Tourism in Florida Breaks Records Again

Governor Rick Scott was delighted to reveal another record year for tourism in Florida on Valentines Day.  Preliminary visitor data is published 45 days after the end of each calendar quarter, and 2013 proved to be a very successful one.  The preliminary figures show that 94.7 million people visited the Sunshine state during 2013 - up 3.5 percent on 2015.  January to March was the strongest quarter, but overall, 79,518,000 domestic tourists made the trip.  Overseas travel was up to 11,516 - over 1 million higher than in 2012.  Snowbirds from Canada were also at their highest numbers ever with 3,705,000.

All of this meant that tourism related employment was at record levels - 1,088,200 jobs. Tourism and recreation taxable sales for Florida increased every month year-over-year from January through November 2013 (last reported month), representing a 5.9 percent increase over the same period in 2012.  For 2013, the average daily room (ADR) rate rose 4.6 percent and the occupancy rate for Florida hotels increased 3.5 percent compared to 2012.  Both ADR and occupancy increased every month year-over-year in 2013.

Preliminary data from Smith Travel Research indicates Florida tourism has been steadily regaining market share since January 2013, outpacing the rest of the U.S. by 1.3 percentage points.  According to the same study, room revenue in Florida for 2013 was up 8.2 percent compared to 2012, while the U.S. is only up 6.2 percent.

For fourth quarter 2013, preliminary estimates show a record 21.9 million people visited the Sunshine State. This represents the largest fourth quarter visitation number Florida has ever seen and reflects an increase of 2.2 percent over the same period in 2012.  VISIT FLORIDA also reports that an estimated 3.2 million overseas visitors travelled to Florida in the fourth quarter of 2013, an increase of 12.1 percent, and 724,000 Canadians travelled to Florida, reflecting an increase of 4.2 percent over the same period in 2012.

Governor Rick Scott said, “With nearly 95 million visitors travelling to the Sunshine State, today’s news that Florida broke another record year for tourism is a victory for Florida families.  Every 85 visitors to Florida equals one job in our state – and it is clear that more visitors to the Sunshine State means more jobs for Florida families. That is why my ‘It’s Your Money Tax Cut Budget,’ commits $100 million to VISIT FLORIDA so we can grow more job opportunities for Florida families.”

Governor Rick Scott was delighted to reveal another record year for tourism in Florida on Valentines Day. Preliminary visitor data is published 45 days after the end of each calendar quarter, and 2013 proved to be a very successful one. The preliminary figures show that 94.7 million people visited the Sunshine state during 2013 - up 3.5 percent on 2015. January to March was the strongest quarter, but overall, 79,518,000 domestic tourists made the trip. Overseas travel was up to 11,516 - over 1 million higher than in 2012. Snowbirds from Canada were also at their highest numbers ever with 3,705,000.

All of this meant that tourism related employment was at record levels - 1,088,200 jobs. Tourism and recreation taxable sales for Florida increased every month year-over-year from January through November 2013 (last reported month), representing a 5.9 percent increase over the same period in 2012. For 2013, the average daily room (ADR) rate rose 4.6 percent and the occupancy rate for Florida hotels increased 3.5 percent compared to 2012. Both ADR and occupancy increased every month year-over-year in 2013.

Preliminary data from Smith Travel Research indicates Florida tourism has been steadily regaining market share since January 2013, outpacing the rest of the U.S. by 1.3 percentage points. According to the same study, room revenue in Florida for 2013 was up 8.2 percent compared to 2012, while the U.S. is only up 6.2 percent.

For fourth quarter 2013, preliminary estimates show a record 21.9 million people visited the Sunshine State. This represents the largest fourth quarter visitation number Florida has ever seen and reflects an increase of 2.2 percent over the same period in 2012. VISIT FLORIDA also reports that an estimated 3.2 million overseas visitors travelled to Florida in the fourth quarter of 2013, an increase of 12.1 percent, and 724,000 Canadians travelled to Florida, reflecting an increase of 4.2 percent over the same period in 2012.

Governor Rick Scott said, “With nearly 95 million visitors travelling to the Sunshine State, today’s news that Florida broke another record year for tourism is a victory for Florida families. Every 85 visitors to Florida equals one job in our state – and it is clear that more visitors to the Sunshine State means more jobs for Florida families. That is why my ‘It’s Your Money Tax Cut Budget,’ commits $100 million to VISIT FLORIDA so we can grow more job opportunities for Florida families.”

Source: Visit Florida & Visit Florida Research

Read More | Posted on 11 03, 2014

Annual Property Survey 2014 Now Open

Our Annual Property Management Survey for 2014 is now open.  To access the survey, please click here

Read More | Posted on 27 02, 2014