ChampionsGate markets Florida Villas
Owners of ChampionsGate Resort in Osceola County, Florida, have approached County Commissioners with a proposal for marketing the resort, villas and Osceola County to the top earning domestic vacation market.
Under the proposal the County would see a return of 22.2% for an annual contribution of $1.5 million to be spent on marketing ChampionsGate Resort in particular and Osceola County in general to a target market of households earning $100,000 plus per year with around $4,000 to spend on vacations. Adverts will appear in national travel and business magazines and special promotions in key metropolitan areas such as New York, Washington, D.C. and Atlanta. The ChampionsGate Resort will ultimately contain 2,864 hotel rooms, 2,136 resort villas, condos, townhomes and apartments set around a luxury 1,500 acre golf course. The site will generate around $92 million in property taxes over 15 years for Osceola County. Commissioners have deferred a decision until May 23rd.
Posted on 13 May 2005
